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Digital Marketing Introduction

  • a. What is Marketing?
  • b. Understanding Digital Marketing
  • c. What is Internet Marketing?
  • d. USPs of Internet Marketing
  • e. Why Internet Marketing Wins Over Traditional Marketing
  • f. Core Difference Between Online and Offline Marketing
  • g. Understanding Internet Marketing Process
  • h. Online Visibility
  • i. Online Engagement
  • j. Online Traffic
  • k. Online Conversion

Visualization of Internet

  • a. What is Internet
  • b. Difference between Internet and WWW
  • c. Interesting Visualization of Internet
  • d. Power of Internet

Website Conceptualization, Planning, and Creation

  • a. What is a Website
  • b. Types of Websites
  • c. Difference Between Website, Web Application, and Web Portal
  • d. What is Domain Name
  • e. What is Web Hosting
  • f. Understanding sub-domain, addon domain, & parked domain
  • g. Types of Web Hosting
  • h. How to choose the right hosting as per your requirement
  • i. Booking a Domain & Hosting Practically
  • j. Practically Using cPanel to Manage Your Website
  • k. Conceptualization and Planning of Website
  • l. Important Features Of Website as per Internet Marketing
  • m. Creating Your Website Using User Friendly Tools

Search Engine Optimization (SEO)

  • a. What is a Hyperlink?
  • b. What is a Search Engine?
  • c. Functioning of Search Engine
  • d. Understanding SERPs
  • e. Types of Internet Marketing
  • f. What is SEO?
  • g. Core Basics of SEO
  • h. What are Keywords?
  • i. Different types of Keywords
  • j. Using Google Keyword Planner Tool: Keyword Research
  • k. Practically checking the SEO competition for a business model
  • l. Business Model Specific Keyword Research
  • m. Types of SEO
  • n. On-Page Optimization
  • o. Off-Page Optimization
  • p. Live Implementation of SEO

Google AdWords: PPC Advertising Program

  • a. Introduction to Google AdWords & Pay Per Click Program
  • b. Ideology Behind Google AdWords
  • c. Setting Up A Real Time Google AdWords Account
  • d. Google AdWords Account Structure
  • e. Understanding Google AdWords Algorithm
  • f. Creating and Going Live with Search Campaigns
  • g. Remarketing
  • h. Advance Bidding Strategy
  • i. Understanding and Setting Up the Ad Extensions
  • j. Creating the Ad Groups
  • k. Creating The Ads
  • l. Adding Keywords filtered Using Keyword Research
  • m. Performance Tracking
  • n. Search Campaign Optimization
  • o. Creating and Going Live With Display Campaigns
  • p. Display Campaign Optimization

Google Analytics: Marketing Campaign Analysis

  • a. Introduction to Google Analytics
  • b. Importance of Google Analytics
  • c. Setting Up a Google Analytics Account
  • d. Adding Google Analytics Code To Your Website
  • e. Testing Integration of Google Analytics With Website
  • f. Overview of Google Analytics Account Structure
  • g. Detailed Insight of Google Analytics
  • h. What Are The Goals in a Google Analytics Account?
  • i. Understanding Different Types of Goals
  • j. Setting Up Your Goals
  • k. What is bounce rate?
  • l. Exit Rate vs Bounce Rate
  • m. Importance of Bounce Rate
  • n. How to optimize bounce rate
  • o. How Website Value is Calculated
  • p. Setting Up Funnel In Goals
  • q. Importance of Funnels
  • r. Understanding Cookie Tracking
  • s. Integrating Google AdWords with Google Analytics
  • t. Evaluating Performance of Marketing Campaign Using Analytics
  • u. In-Page Analytics
  • v. Monitoring Traffic Sources
  • w. Understanding Traffic Behavior
  • x. Create a Right Action Plan As Required

Social Media Marketing

  • a. Understanding Social Media
  • b. Importance of Social Media Optimization
  • c. How SMO is Different from SEO
  • d. Organic Marketing & Promotion On Social Networking Sites
  • e. Facebook Marketing
  • f. Twitter Marketing
  • g. LinkedIn Marketing

Video Viral Marketing

  • a. What is Viral Marketing?
  • b. Understanding Video Viral Marketing
  • c. Top Video Viral Marketing Campaigns of All Time
  • d. Understanding Video Marketing
  • e. Power of Video Marketing
  • f. Using YouTube Video Marketing For Business
  • g. Creating Live Video Marketing Campaign
  • h. Diverting Traffic From YouTube To Your Site
  • i. Setting Up Targeting For YouTube Campaign
  • j. Understanding Bidding Strategy
  • k. Starting Up a Live Video Marketing Campaign
  • l. Other Channels of Video Marketing
  • m. Benefits of Video Viral Marketing
  • n. Toolkit for Video Viral Marketing

Email Marketing

  • a. What is Email Marketing?
  • b. Pros and Cons of Email Marketing
  • c. Understanding Working of Email Server
  • d. Types of Email Marketing
  • e. What is Bulk Emailing?
  • f. Challenges in Sending Bulk Emails
  • g. Handling The Bulk Email Challenges
  • h. What is Opt-In Email Marketing?
  • i. Opt-In vs Opt-Out Email Marketing
  • j. Best Mailers for Opt-In Email Marketing
  • k. Creating the Live Email Marketing Campaign
  • l. Creation of The Email Template
  • m. Conversation Tracking of The Campaign
  • n. Techniques to Prevent Email From Landing Into Spam Folder
  • o. Conceptualizing a Campaign for a Business

Online Display Advertising: Traffic Generation

  • a. Understanding Online Advertising
  • b. Types of Online Advertising
  • c. Display Advertising
  • d. Contextual Advertising
  • e. Core Purpose Between Display Advertising
  • f. Efficient Channels for Online Advertising
  • g. Creating a Live Online Advertising Campaign
  • h. Setting Up The Budget and Capping
  • i. Campaign Targeting: Location, Device, and Time
  • j. Creating the Ads
  • k. Understanding the CPM Bid Strategy
  • l. Conversation Tracking of Online Advertising

E-Commerce Marketing

  • a. Understanding E-Commerce
  • b. E-Commerce Industry in India and its future
  • c. Understanding Payment Gateways
  • d. Planning and Strategizing Your E-Commerce Venture
  • e. Providing a High-End E-Commerce Site for Your Buisness
  • f. How to Manage The User Friendly Control Panel of E-Commerce
  • g. Setting Up The Right Marketing Strategy For E-Commerce
  • h. E-Commerce Specific SEO
  • i. In-Organic Marketing for Your E-Commerce
  • j. Setting Up The Master Selling Strategies
  • k. Monetizing the E-Commerce Sales With Affiliate Marketing

Mobile Marketing

  • a. When to opt for Mobile Marketing
  • b. Approximate measurement of the Mobile Market for a Product
  • c. Creating Mobile App Using Tools
  • d. Publishing The App In IOS or Android
  • e. Mobile Advertising
  • f. SMS Marketing
  • g. Types of SMS
  • h. Tools for SMS Marketing
  • i. Analyzing and Optimizing the Mobile Marketing Campaign

Affiliate Marketing

  • a. What is Affiliate Marketing
  • b. Past Overview of Affiliate Marketing
  • c. Trends In The Affiliate Marketing Industry
  • d. Branding Building Using Affiliate Marketing
  • e. Business Development Through Affiliate Marketing
  • f. How To Be A Great Affiliate and Earn Millions of Dollars
  • g. Master Tips For Affiliate Marketing
  • h. Ways to Do Affiliate Marketing
  • i. Top Affiliate Networks and Channels
  • j. How to Get Approved As An Affiliate By The Top Affiliate Networks
  • k. Success Mantra of an Affiliate
  • l. Business Models in Which Affiliate Marketing Is Very Beneficial
  • m. Affiliate Traders Share Secrets Of Affiliate Marketing

Lead Generation For Business

  • a. Overview of Business Lead Generation
  • b. Internet Marketing Leads vs Offline Marketing Leads
  • c. Criteria for Carrying Business Lead Generation
  • d. Tools Required for Lead Generation
  • e. Planning and Creating an Effective Landing Page
  • f. Adding the Conversation Tracking Code to the Landing Page
  • g. Running a Live Lead Generation Campaign
  • h. Understanding Lead Tracking
  • i. Types of Leads
  • j. Lead Generation In Case of Consumer Durable Goods
  • k. Understanding the process of lead to sales conversion

Content Maketing

  • a. What is Content Marketing?
  • b. Importance of Content Marketing
  • c. How to write impressive & SEF content
  • d. Process of wrapping keywords with content
  • e. Experts share secrets on writing powerful content
  • f. Planning a Content Marketing Strategy
  • g. Top Channels For Content Marketing
  • h. Increasing engagement & traffic using content marketing

Online Reputation Management

  • a. What is ORM?
  • b. Importance of ORM
  • c. Role of ORM in Business Development and Brand Building
  • d. Effect of ORM on your brand
  • e. Strategies to rebuild the brand image
  • f. Business models where ORM plays an important role
  • g. Tools for Online Reputation Management

Making Money Online: AdSense and Blogging

  • a. Ways of making money online
  • b. Understanding Google AdSense money making program
  • c. Creating Google AdSense account
  • d. Guidelines and techniques to approve the AdSense account
  • e. Overview of AdSense account structure
  • f. Live workflow for making money online
  • g. Experts share secrets about making money online
  • h. The winning strategy for online money making
  • i. Tools to mobilize your process
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