Digital Marketing

Lecturer
Eidostech Academy
0 Reviews

Course Description

Curriculums

Digital Marketing Introduction

  • a. What is Marketing?
    Lesson
  • b. Understanding Digital Marketing
    Lesson
  • c. What is Internet Marketing?
    Lesson
  • d. USPs of Internet Marketing
    Lesson
  • e. Why Internet Marketing Wins Over Traditional Marketing
    Lesson
  • f. Core Difference Between Online and Offline Marketing
    Lesson
  • g. Understanding Internet Marketing Process
    Lesson
  • h. Online Visibility
    Lesson
  • i. Online Engagement
    Lesson
  • j. Online Traffic
    Lesson
  • k. Online Conversion
    Lesson

Visualization of Internet

  • a. What is Internet
    Lesson
  • b. Difference between Internet and WWW
    Lesson
  • c. Interesting Visualization of Internet
    Lesson
  • d. Power of Internet
    Lesson

Website Conceptualization, Planning, and Creation

  • a. What is a Website
    Lesson
  • b. Types of Websites
    Lesson
  • c. Difference Between Website, Web Application, and Web Portal
    Lesson
  • d. What is Domain Name
    Lesson
  • e. What is Web Hosting
    Lesson
  • f. Understanding sub-domain, addon domain, & parked domain
    Lesson
  • g. Types of Web Hosting
    Lesson
  • h. How to choose the right hosting as per your requirement
    Lesson
  • i. Booking a Domain & Hosting Practically
    Lesson
  • j. Practically Using cPanel to Manage Your Website
    Lesson
  • k. Conceptualization and Planning of Website
    Lesson
  • l. Important Features Of Website as per Internet Marketing
    Lesson
  • m. Creating Your Website Using User Friendly Tools
    Lesson

Search Engine Optimization (SEO)

  • a. What is a Hyperlink?
    Lesson
  • b. What is a Search Engine?
    Lesson
  • c. Functioning of Search Engine
    Lesson
  • d. Understanding SERPs
    Lesson
  • e. Types of Internet Marketing
    Lesson
  • f. What is SEO?
    Lesson
  • g. Core Basics of SEO
    Lesson
  • h. What are Keywords?
    Lesson
  • i. Different types of Keywords
    Lesson
  • j. Using Google Keyword Planner Tool: Keyword Research
    Lesson
  • k. Practically checking the SEO competition for a business model
    Lesson
  • l. Business Model Specific Keyword Research
    Lesson
  • m. Types of SEO
    Lesson
  • n. On-Page Optimization
    Lesson
  • o. Off-Page Optimization
    Lesson
  • p. Live Implementation of SEO
    Lesson

Google AdWords: PPC Advertising Program

  • a. Introduction to Google AdWords & Pay Per Click Program
    Lesson
  • b. Ideology Behind Google AdWords
    Lesson
  • c. Setting Up A Real Time Google AdWords Account
    Lesson
  • d. Google AdWords Account Structure
    Lesson
  • e. Understanding Google AdWords Algorithm
    Lesson
  • f. Creating and Going Live with Search Campaigns
    Lesson
  • g. Remarketing
    Lesson
  • h. Advance Bidding Strategy
    Lesson
  • i. Understanding and Setting Up the Ad Extensions
    Lesson
  • j. Creating the Ad Groups
    Lesson
  • k. Creating The Ads
    Lesson
  • l. Adding Keywords filtered Using Keyword Research
    Lesson
  • m. Performance Tracking
    Lesson
  • n. Search Campaign Optimization
    Lesson
  • o. Creating and Going Live With Display Campaigns
    Lesson
  • p. Display Campaign Optimization
    Lesson

Google Analytics: Marketing Campaign Analysis

  • a. Introduction to Google Analytics
    Lesson
  • b. Importance of Google Analytics
    Lesson
  • c. Setting Up a Google Analytics Account
    Lesson
  • d. Adding Google Analytics Code To Your Website
    Lesson
  • e. Testing Integration of Google Analytics With Website
    Lesson
  • f. Overview of Google Analytics Account Structure
    Lesson
  • g. Detailed Insight of Google Analytics
    Lesson
  • h. What Are The Goals in a Google Analytics Account?
    Lesson
  • i. Understanding Different Types of Goals
    Lesson
  • j. Setting Up Your Goals
    Lesson
  • k. What is bounce rate?
    Lesson
  • l. Exit Rate vs Bounce Rate
    Lesson
  • m. Importance of Bounce Rate
    Lesson
  • n. How to optimize bounce rate
    Lesson
  • o. How Website Value is Calculated
    Lesson
  • p. Setting Up Funnel In Goals
    Lesson
  • q. Importance of Funnels
    Lesson
  • r. Understanding Cookie Tracking
    Lesson
  • s. Integrating Google AdWords with Google Analytics
    Lesson
  • t. Evaluating Performance of Marketing Campaign Using Analytics
    Lesson
  • u. In-Page Analytics
    Lesson
  • v. Monitoring Traffic Sources
    Lesson
  • w. Understanding Traffic Behavior
    Lesson
  • x. Create a Right Action Plan As Required
    Lesson

Social Media Marketing

  • a. Understanding Social Media
    Lesson
  • b. Importance of Social Media Optimization
    Lesson
  • c. How SMO is Different from SEO
    Lesson
  • d. Organic Marketing & Promotion On Social Networking Sites
    Lesson
  • e. Facebook Marketing
    Lesson
  • f. Twitter Marketing
    Lesson
  • g. LinkedIn Marketing
    Lesson

Video Viral Marketing

  • a. What is Viral Marketing?
    Lesson
  • b. Understanding Video Viral Marketing
    Lesson
  • c. Top Video Viral Marketing Campaigns of All Time
    Lesson
  • d. Understanding Video Marketing
    Lesson
  • e. Power of Video Marketing
    Lesson
  • f. Using YouTube Video Marketing For Business
    Lesson
  • g. Creating Live Video Marketing Campaign
    Lesson
  • h. Diverting Traffic From YouTube To Your Site
    Lesson
  • i. Setting Up Targeting For YouTube Campaign
    Lesson
  • j. Understanding Bidding Strategy
    Lesson
  • k. Starting Up a Live Video Marketing Campaign
    Lesson
  • l. Other Channels of Video Marketing
    Lesson
  • m. Benefits of Video Viral Marketing
    Lesson
  • n. Toolkit for Video Viral Marketing
    Lesson

Email Marketing

  • a. What is Email Marketing?
    Lesson
  • b. Pros and Cons of Email Marketing
    Lesson
  • c. Understanding Working of Email Server
    Lesson
  • d. Types of Email Marketing
    Lesson
  • e. What is Bulk Emailing?
    Lesson
  • f. Challenges in Sending Bulk Emails
    Lesson
  • g. Handling The Bulk Email Challenges
    Lesson
  • h. What is Opt-In Email Marketing?
    Lesson
  • i. Opt-In vs Opt-Out Email Marketing
    Lesson
  • j. Best Mailers for Opt-In Email Marketing
    Lesson
  • k. Creating the Live Email Marketing Campaign
    Lesson
  • l. Creation of The Email Template
    Lesson
  • m. Conversation Tracking of The Campaign
    Lesson
  • n. Techniques to Prevent Email From Landing Into Spam Folder
    Lesson
  • o. Conceptualizing a Campaign for a Business
    Lesson

Online Display Advertising: Traffic Generation

  • a. Understanding Online Advertising
    Lesson
  • b. Types of Online Advertising
    Lesson
  • c. Display Advertising
    Lesson
  • d. Contextual Advertising
    Lesson
  • e. Core Purpose Between Display Advertising
    Lesson
  • f. Efficient Channels for Online Advertising
    Lesson
  • g. Creating a Live Online Advertising Campaign
    Lesson
  • h. Setting Up The Budget and Capping
    Lesson
  • i. Campaign Targeting: Location, Device, and Time
    Lesson
  • j. Creating the Ads
    Lesson
  • k. Understanding the CPM Bid Strategy
    Lesson
  • l. Conversation Tracking of Online Advertising
    Lesson

E-Commerce Marketing

  • a. Understanding E-Commerce
    Lesson
  • b. E-Commerce Industry in India and its future
    Lesson
  • c. Understanding Payment Gateways
    Lesson
  • d. Planning and Strategizing Your E-Commerce Venture
    Lesson
  • e. Providing a High-End E-Commerce Site for Your Buisness
    Lesson
  • f. How to Manage The User Friendly Control Panel of E-Commerce
    Lesson
  • g. Setting Up The Right Marketing Strategy For E-Commerce
    Lesson
  • h. E-Commerce Specific SEO
    Lesson
  • i. In-Organic Marketing for Your E-Commerce
    Lesson
  • j. Setting Up The Master Selling Strategies
    Lesson
  • k. Monetizing the E-Commerce Sales With Affiliate Marketing
    Lesson

Mobile Marketing

  • a. When to opt for Mobile Marketing
    Lesson
  • b. Approximate measurement of the Mobile Market for a Product
    Lesson
  • c. Creating Mobile App Using Tools
    Lesson
  • d. Publishing The App In IOS or Android
    Lesson
  • e. Mobile Advertising
    Lesson
  • f. SMS Marketing
    Lesson
  • g. Types of SMS
    Lesson
  • h. Tools for SMS Marketing
    Lesson
  • i. Analyzing and Optimizing the Mobile Marketing Campaign
    Lesson

Affiliate Marketing

  • a. What is Affiliate Marketing
    Lesson
  • b. Past Overview of Affiliate Marketing
    Lesson
  • c. Trends In The Affiliate Marketing Industry
    Lesson
  • d. Branding Building Using Affiliate Marketing
    Lesson
  • e. Business Development Through Affiliate Marketing
    Lesson
  • f. How To Be A Great Affiliate and Earn Millions of Dollars
    Lesson
  • g. Master Tips For Affiliate Marketing
    Lesson
  • h. Ways to Do Affiliate Marketing
    Lesson
  • i. Top Affiliate Networks and Channels
    Lesson
  • j. How to Get Approved As An Affiliate By The Top Affiliate Networks
    Lesson
  • k. Success Mantra of an Affiliate
    Lesson
  • l. Business Models in Which Affiliate Marketing Is Very Beneficial
    Lesson
  • m. Affiliate Traders Share Secrets Of Affiliate Marketing
    Lesson

Lead Generation For Business

  • a. Overview of Business Lead Generation
    Lesson
  • b. Internet Marketing Leads vs Offline Marketing Leads
    Lesson
  • c. Criteria for Carrying Business Lead Generation
    Lesson
  • d. Tools Required for Lead Generation
    Lesson
  • e. Planning and Creating an Effective Landing Page
    Lesson
  • f. Adding the Conversation Tracking Code to the Landing Page
    Lesson
  • g. Running a Live Lead Generation Campaign
    Lesson
  • h. Understanding Lead Tracking
    Lesson
  • i. Types of Leads
    Lesson
  • j. Lead Generation In Case of Consumer Durable Goods
    Lesson
  • k. Understanding the process of lead to sales conversion
    Lesson

Content Maketing

  • a. What is Content Marketing?
    Lesson
  • b. Importance of Content Marketing
    Lesson
  • c. How to write impressive & SEF content
    Lesson
  • d. Process of wrapping keywords with content
    Lesson
  • e. Experts share secrets on writing powerful content
    Lesson
  • f. Planning a Content Marketing Strategy
    Lesson
  • g. Top Channels For Content Marketing
    Lesson
  • h. Increasing engagement & traffic using content marketing
    Lesson

Online Reputation Management

  • a. What is ORM?
    Lesson
  • b. Importance of ORM
    Lesson
  • c. Role of ORM in Business Development and Brand Building
    Lesson
  • d. Effect of ORM on your brand
    Lesson
  • e. Strategies to rebuild the brand image
    Lesson
  • f. Business models where ORM plays an important role
    Lesson
  • g. Tools for Online Reputation Management
    Lesson

Making Money Online: AdSense and Blogging

  • a. Ways of making money online
    Lesson
  • b. Understanding Google AdSense money making program
    Lesson
  • c. Creating Google AdSense account
    Lesson
  • d. Guidelines and techniques to approve the AdSense account
    Lesson
  • e. Overview of AdSense account structure
    Lesson
  • f. Live workflow for making money online
    Lesson
  • g. Experts share secrets about making money online
    Lesson
  • h. The winning strategy for online money making
    Lesson
  • i. Tools to mobilize your process
    Lesson

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