Digital Marketing
Course Description
Course Info
- Lessons: 200
- Prerequisites: No
Curriculums
Digital Marketing Introduction
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a. What is Marketing?
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b. Understanding Digital Marketing
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c. What is Internet Marketing?
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d. USPs of Internet Marketing
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e. Why Internet Marketing Wins Over Traditional Marketing
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f. Core Difference Between Online and Offline Marketing
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g. Understanding Internet Marketing Process
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h. Online Visibility
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i. Online Engagement
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j. Online Traffic
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k. Online Conversion
Visualization of Internet
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a. What is Internet
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b. Difference between Internet and WWW
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c. Interesting Visualization of Internet
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d. Power of Internet
Website Conceptualization, Planning, and Creation
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a. What is a Website
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b. Types of Websites
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c. Difference Between Website, Web Application, and Web Portal
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d. What is Domain Name
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e. What is Web Hosting
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f. Understanding sub-domain, addon domain, & parked domain
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g. Types of Web Hosting
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h. How to choose the right hosting as per your requirement
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i. Booking a Domain & Hosting Practically
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j. Practically Using cPanel to Manage Your Website
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k. Conceptualization and Planning of Website
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l. Important Features Of Website as per Internet Marketing
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m. Creating Your Website Using User Friendly Tools
Search Engine Optimization (SEO)
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a. What is a Hyperlink?
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b. What is a Search Engine?
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c. Functioning of Search Engine
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d. Understanding SERPs
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e. Types of Internet Marketing
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f. What is SEO?
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g. Core Basics of SEO
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h. What are Keywords?
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i. Different types of Keywords
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j. Using Google Keyword Planner Tool: Keyword Research
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k. Practically checking the SEO competition for a business model
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l. Business Model Specific Keyword Research
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m. Types of SEO
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n. On-Page Optimization
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o. Off-Page Optimization
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p. Live Implementation of SEO
Google AdWords: PPC Advertising Program
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a. Introduction to Google AdWords & Pay Per Click Program
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b. Ideology Behind Google AdWords
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c. Setting Up A Real Time Google AdWords Account
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d. Google AdWords Account Structure
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e. Understanding Google AdWords Algorithm
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f. Creating and Going Live with Search Campaigns
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g. Remarketing
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h. Advance Bidding Strategy
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i. Understanding and Setting Up the Ad Extensions
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j. Creating the Ad Groups
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k. Creating The Ads
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l. Adding Keywords filtered Using Keyword Research
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m. Performance Tracking
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n. Search Campaign Optimization
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o. Creating and Going Live With Display Campaigns
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p. Display Campaign Optimization
Google Analytics: Marketing Campaign Analysis
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a. Introduction to Google Analytics
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b. Importance of Google Analytics
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c. Setting Up a Google Analytics Account
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d. Adding Google Analytics Code To Your Website
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e. Testing Integration of Google Analytics With Website
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f. Overview of Google Analytics Account Structure
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g. Detailed Insight of Google Analytics
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h. What Are The Goals in a Google Analytics Account?
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i. Understanding Different Types of Goals
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j. Setting Up Your Goals
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k. What is bounce rate?
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l. Exit Rate vs Bounce Rate
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m. Importance of Bounce Rate
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n. How to optimize bounce rate
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o. How Website Value is Calculated
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p. Setting Up Funnel In Goals
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q. Importance of Funnels
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r. Understanding Cookie Tracking
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s. Integrating Google AdWords with Google Analytics
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t. Evaluating Performance of Marketing Campaign Using Analytics
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u. In-Page Analytics
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v. Monitoring Traffic Sources
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w. Understanding Traffic Behavior
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x. Create a Right Action Plan As Required
Social Media Marketing
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a. Understanding Social Media
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b. Importance of Social Media Optimization
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c. How SMO is Different from SEO
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d. Organic Marketing & Promotion On Social Networking Sites
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e. Facebook Marketing
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f. Twitter Marketing
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g. LinkedIn Marketing
Video Viral Marketing
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a. What is Viral Marketing?
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b. Understanding Video Viral Marketing
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c. Top Video Viral Marketing Campaigns of All Time
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d. Understanding Video Marketing
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e. Power of Video Marketing
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f. Using YouTube Video Marketing For Business
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g. Creating Live Video Marketing Campaign
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h. Diverting Traffic From YouTube To Your Site
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i. Setting Up Targeting For YouTube Campaign
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j. Understanding Bidding Strategy
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k. Starting Up a Live Video Marketing Campaign
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l. Other Channels of Video Marketing
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m. Benefits of Video Viral Marketing
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n. Toolkit for Video Viral Marketing
Email Marketing
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a. What is Email Marketing?
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b. Pros and Cons of Email Marketing
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c. Understanding Working of Email Server
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d. Types of Email Marketing
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e. What is Bulk Emailing?
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f. Challenges in Sending Bulk Emails
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g. Handling The Bulk Email Challenges
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h. What is Opt-In Email Marketing?
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i. Opt-In vs Opt-Out Email Marketing
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j. Best Mailers for Opt-In Email Marketing
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k. Creating the Live Email Marketing Campaign
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l. Creation of The Email Template
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m. Conversation Tracking of The Campaign
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n. Techniques to Prevent Email From Landing Into Spam Folder
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o. Conceptualizing a Campaign for a Business
Online Display Advertising: Traffic Generation
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a. Understanding Online Advertising
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b. Types of Online Advertising
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c. Display Advertising
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d. Contextual Advertising
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e. Core Purpose Between Display Advertising
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f. Efficient Channels for Online Advertising
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g. Creating a Live Online Advertising Campaign
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h. Setting Up The Budget and Capping
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i. Campaign Targeting: Location, Device, and Time
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j. Creating the Ads
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k. Understanding the CPM Bid Strategy
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l. Conversation Tracking of Online Advertising
E-Commerce Marketing
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a. Understanding E-Commerce
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b. E-Commerce Industry in India and its future
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c. Understanding Payment Gateways
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d. Planning and Strategizing Your E-Commerce Venture
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e. Providing a High-End E-Commerce Site for Your Buisness
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f. How to Manage The User Friendly Control Panel of E-Commerce
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g. Setting Up The Right Marketing Strategy For E-Commerce
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h. E-Commerce Specific SEO
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i. In-Organic Marketing for Your E-Commerce
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j. Setting Up The Master Selling Strategies
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k. Monetizing the E-Commerce Sales With Affiliate Marketing
Mobile Marketing
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a. When to opt for Mobile Marketing
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b. Approximate measurement of the Mobile Market for a Product
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c. Creating Mobile App Using Tools
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d. Publishing The App In IOS or Android
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e. Mobile Advertising
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f. SMS Marketing
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g. Types of SMS
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h. Tools for SMS Marketing
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i. Analyzing and Optimizing the Mobile Marketing Campaign
Affiliate Marketing
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a. What is Affiliate Marketing
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b. Past Overview of Affiliate Marketing
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c. Trends In The Affiliate Marketing Industry
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d. Branding Building Using Affiliate Marketing
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e. Business Development Through Affiliate Marketing
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f. How To Be A Great Affiliate and Earn Millions of Dollars
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g. Master Tips For Affiliate Marketing
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h. Ways to Do Affiliate Marketing
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i. Top Affiliate Networks and Channels
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j. How to Get Approved As An Affiliate By The Top Affiliate Networks
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k. Success Mantra of an Affiliate
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l. Business Models in Which Affiliate Marketing Is Very Beneficial
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m. Affiliate Traders Share Secrets Of Affiliate Marketing
Lead Generation For Business
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a. Overview of Business Lead Generation
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b. Internet Marketing Leads vs Offline Marketing Leads
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c. Criteria for Carrying Business Lead Generation
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d. Tools Required for Lead Generation
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e. Planning and Creating an Effective Landing Page
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f. Adding the Conversation Tracking Code to the Landing Page
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g. Running a Live Lead Generation Campaign
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h. Understanding Lead Tracking
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i. Types of Leads
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j. Lead Generation In Case of Consumer Durable Goods
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k. Understanding the process of lead to sales conversion
Content Maketing
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a. What is Content Marketing?
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b. Importance of Content Marketing
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c. How to write impressive & SEF content
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d. Process of wrapping keywords with content
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e. Experts share secrets on writing powerful content
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f. Planning a Content Marketing Strategy
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g. Top Channels For Content Marketing
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h. Increasing engagement & traffic using content marketing
Online Reputation Management
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a. What is ORM?
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b. Importance of ORM
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c. Role of ORM in Business Development and Brand Building
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d. Effect of ORM on your brand
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e. Strategies to rebuild the brand image
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f. Business models where ORM plays an important role
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g. Tools for Online Reputation Management
Making Money Online: AdSense and Blogging
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a. Ways of making money online
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b. Understanding Google AdSense money making program
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c. Creating Google AdSense account
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d. Guidelines and techniques to approve the AdSense account
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e. Overview of AdSense account structure
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f. Live workflow for making money online
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g. Experts share secrets about making money online
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h. The winning strategy for online money making
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i. Tools to mobilize your process
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